Coleman Technologies Blog

What is Smishing?

When cybercriminals use phishing scams, they aren’t using advanced technologies to crack their target’s digital defenses. Instead, they hack users by exploiting the assumptions, bad habits, and ignorance of the target to get them to release sensitive information.

Attackers circumvent cybersecurity measures by sending messages purporting to be from an authority figure or trusted contact, thereby convincing the user to undermine their protection. A notorious example of phishing is the email from the persecuted royal family, known as the "Nigerian Prince scam."

Adobe Flash Player was deprecated back in 2017, but its official end of life date lands at the end of this year. What this means is that the software will gradually show more and more vulnerabilities that will not be mitigated, and therefore, the software will be far more susceptible to attack. Therefore, it is important that you check to make sure that anyplace that Flash Player would be—including your Internet browsers on your computers and mobile devices—to make sure that Flash isn’t still installed there.

Past Flagship Phones

We should start by mentioning that some of the best options are actually purchasing flagship phones from the past couple of years. Most flagship smartphones from 2018 have the same specs as many of the mid-range phones today so they can be had at a budget price point. These devices tend to not only have comparable specs, they typically have superior build quality, run on better processors, and offer a user experience in line or better than the experience they would get on some budget smartphones. 

It’s the cloud.

Specifically, software-as-a-service (SaaS).

What is SaaS?

In order to understand SaaS, you definitely need to have a cursory understanding of the concept of cloud computing. Basically—for you that don’t know—cloud computing is the use of servers hosted in data centers to provide your business (or individuals) the computing they need through the Internet. It’s as simple as that. Companies create data centers where any business can get the processing, the data storage, the services, and the software utilities they need. Software-as-a-service represents the last part of that. Basically, if you need a piece of software, you can now get it in the cloud.

Very Small Businesses and Self-Funded Startups

For the very small business—that is the mom-and-pop shop and the sole proprietorship—social media can be the major marketing outlet for your business. In fact, many bootstrapped startups and extremely small businesses will use Facebook as their exclusive hub for marketing outreach. Since these businesses often don’t have the capital to commit to large content-driven marketing initiatives, social media gives them a way to get their brand out there at a modest cost.